ENCINITAS, CA (January 26, 2010) – Business Wire
Apple has maintained its strong Home PC repurchase brand loyalty – outpacing non-Apple PCs across 16 countries. Two market segments stood out – Younger PC Newbies and Older PC Veterans – according to the forthcoming Apple Profile Report from MetaFacts, Inc.
“It’s a testament to Apple’s marketing prowess that it can earn the loyalty of the youngest and newest to personal computers. Maintaining loyalty among the most seasoned users is a demonstration of Apple fulfilling its promises,” said Dan Ness, Principal Analyst at MetaFacts. “Close to two-thirds – 63% of Apple users aged 18 to 34 and who have used a PC less than 25% of their life – intend for their next Home PC to be an Apple. This is nearly identical to the 62% of those aged 35 and older and who have used a PC more than 25% of their life.”
The study also reveals that Apple is making inroads predominantly as the user’s second or third PC.
“Apple is slowly gaining the trust of many, primarily as an alternate,” said Dan Ness, Principal Analyst at MetaFacts. “Of the 16 countries we surveyed, only in France and among India’s Upper Urbanites did we find Apple’s share of the primary PC to be close to its share of their other PCs. Apple’s PC primacy is weakest in Australia and Germany.”
Other questions answered in the forthcoming MetaFacts Apple Profile Report include:
- How Apple PCs are used differently from Windows PCs, and where they are not used differently
- How Apple iPhones are used differently than other smartphones and basic mobile phones
- The creative and activity levels of Apple computer users
- Apple’s direct rivals which vary across countries
- The unique demographic profile of Apple PC and iPhone customers
- The digital homes of Apple customers, with their progressively unique collections of consumer electronics products and services.
The MetaFacts Apple Profile Report is based on results from the MetaFacts Technology User Profile Global Insights Edition – surveys of over 46,700 representative adults in 16 countries by telephone and online. The 200+ page report, scheduled for release in 1st quarter 2010 is available for pre-ordering through the online store at the MetaFacts website – MetaFacts.com.
About MetaFacts
MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a long-time primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300, sales@metafacts.com, or www.metafacts.com
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