The infamous Sweet Jewels treats by Julie Tran Lê were requested over NY fashion week by Anna Sui for gift boxes. Custom made to represent Anna Sui’s trademark colors, they looked exquisite. Julie, a former intern and shop girl for Anna Sui, has been a fan of her since high school after reading an article about her in Sassy Magazine.
The line by Anna Sui (with Target), has been inspired by Gossip Girl.
The cakes were covered in the custom colored white chocolate, with the inside red velvet cake, boxes black, and outside coating- violet.
A little more about her balls:
Lê’s handmade approach to design carries over into her epicurean pursuits. Mirroring her omnipresent cherry red lipstick is the red velvet interior of her cake balls, SWEET JEWELS. Hailed by Daily Candy as the “belle of the balls,” Lê’s confectionary treats are created by crumbling red velvet cake into cream cheese frosting which is then dipped in chocolate and rolled in coconut. Currently available by special order.
In addition to Sweet Jewels, Julie also has a jewelry line called Crunchy Jewels. Her jewelry is sold in stores from places such as New York, to Japan and Dubai. They’re creatively remade from vintage necklaces thus making them one-of-a-kind jewelry. Her latest collection has incorporated yarn and string alongside the chains.
Aside from making jewelry and cakes, there’s more to Julie:
“Librarian by day, creative force by night, Brooklyn based Julie Tran Lê is a Renaissance woman of sorts. Armed with her Master’s degree in information & library science, Lê heads the Metropolitan Museum of Art’s Costume Institute Library, where she helps designers and scholars research fashion history. The job informs her own love of vintage, which is directly expressed in Lê’s preference for dressing in the ladylike silhouettes of the 1950s – a decade that has not only shaped her unique sense of style, but influenced her choice of design projects. In forging a new definition of elegance and domestic goddessness, Lê has created a jewelry line and a mini baking empire.”
She has received press from the likes of Nylon, Nylon Japan, W Magazine, the New York Observer, Vice, Women’s Health, Daily Candy, Sportswear International, The Today Show, and VOGUE.COM.
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